Our natural choice

DS Smith Paper's advertising has always stood out from the crowd. It is renowned in the paper industry for using compelling visuals and simple, straightforward text to communicate the benefits of its brands and corporate services.

The current campaign began in January 2009, with one advertisement launching K-light and another describing the way DS Smith Paper supports its customers.

To view these ads click on the links below:

Naturally light – K-light
Naturally supportive – DSSmith Paper
Naturally tough - Hyperflute
Naturally strong - Trident

Our advertising theme, “Your natural choice”, reminds existing and potential customers that DS Smith Paper is the leading papermaker in its field and that all of our products, as well as having outstanding performance capabilities, are 100% recycled and recyclable.